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JOB NAME
Website Launch before speaking at UN in NY on 9/26
FIELD OF NEED
Copywriting, Logos + Identity, Web design
POSTING DATE
Aug 23, 2017COMPLETED BYSep 20, 2017
QUICK OVERVIEW
Web Design and Rebrand for minority focused startup support program. Some details below: From a design standpoint, I like cool, modern, confidence inspiring design. I like something about the strategic use of black and white color palette. I love tastefully done, bold, large typeface. I want a relaxed conversational tone that let's entrepreneurs know that we have their back. The First Round website highlighted below is probably the best example of all the things I like rolled into one. Their brand really inspires me. Here are my thoughts/ examples… Design examples http://praxislabs.org/ - the content on this site is probably the closest to what ours would be. https://www.ditto.com/ - like the unique navigation/ page titles. love the color. http://www.rff.is/social/ - really like clean design and the subtle black/white palette http://tuskventures.com/ - love large images Typeface examples http://www.navigatingresponsibly.dk/ - love how the video shows behind the logo/ words http://bitsens.com/ - bold, clean text. Voice examples http://firstround.com/ - Overall, this is the best example of how we want to show up. https://walkerandcompany.com/ https://www.upsidevc.com/ These will probably be the main pages on Groundwork site (tentative): Vision Accelerate Collaborate Intersections APPLY
PROJECT BUDGET
pro bono, if possible.
WORK DESCRIPTION

Groundwork is the premier funding and support platform for underrepresented entrepreneurs. We provide courses, funding and other resources to support startups.
PROJECT GOALS
We want to tell our story more effectively. We want to inspire partners to join us. We want to inspire founders to apply. We want to inspire funding ors and individuals to support us.

See the theme? We want to inspire...
TARGET AUDIENCE
founders and other startup support organizations.
WORK PROCESS
Good communication.

We can use whatever project management tool you use (Trello, Basecamp, email)
FINAL DELIVERABLES
new Groundwork Logo
new website (built on Wordpress hopefully)
ASSETS AVAILABLE
fresh start
COLLABORATIVE GOALS
I'd love to work with whoever I choose on an ongoing basis as we refer alot of business to design firms that I could start to refer to you.
APPROVAL PROCESS
I am the decision maker.
EXPERIENCE
I used to run a creative agency. I can work well with creatives and have 10+ years of experience doing so.

Participation is Caring

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Website Launch before speaking at UN in NY on 9/26
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